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KnowledgeBases > The School Improvement KnowledgeBase > Element 2 > Activity 4 > Task 3: Determine the Communication Modes

Guideline:

The No Child Left Behind Act specifies certain modes of communication for schools identified for improvement, corrective action, and restructuring. Specifically, notices to parents must be provided explaining the school choice option and supplemental educational services available. Additionally, the school district report card is another means of communication with the community. Beyond these requirements, district staff members and principals need to think through how they will disseminate the message about their school's improvement effort. When communicating with national-origin language minority parents about school related matters, districts and schools must do so in a language parents understand.

Tools Communications Plan Worksheet

This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.

Alternate format: PDF

Practical Tips The Power of Public Relations in Schools _EXTERNAL_LINK

This link is to the Education Northwest document, The Power of Public Relations in Schools, outlining the basic components of a school public relations program.

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