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KnowledgeBases > The School Improvement KnowledgeBase > Element 2 > Activity 5 > Task 2: Implement the Communications Strategy

Guideline:

Implementing the communications strategy involves contact with school staff members, parents, parent groups, leading community members, and local news media. Each constituency has different needs and interests. District staff members and principals need to keep those in mind as they implement the communications strategy. When communicating with national-origin language minority parents about school related matters, districts and schools must do so in a language parents understand.

Practical Tips Presenting to Difficult Audiences

Not everyone may be receptive to the message being conveyed. This document provides five recommendations for presenting difficult messages to audiences.

References NCLB Parents Guide _EXTERNAL_LINK

This U.S. Department of Education parent guide provides an overview of NCLB. It is offered in English and Spanish versions in HTML and PDF formats. The PDF format may be useful for sharing with parents.

Alternate version in Spanish

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Next: Task 3: Monitor Communications Activities Previous: Task 1: Organize to Execute the Strategy


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