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KnowledgeBases > The School Improvement KnowledgeBase > Element 2 > Activity 5 > Task 3: Monitor Communications Activities

Guideline:

Communicating with the school's constituency groups is a continuous process of sharing information. Maintaining ongoing contact with school staff members, parents, community leaders, and news media contacts enables district and school leaders to monitor the impact of communications activities and make adjustments as needed.

Tools Communications Plan Monitoring Worksheet

This form may be useful for principals or designated staff members to maintain a log of the communications plan's activities.

Practical Tips Helpful Hints for Conducting a Focus Group _EXTERNAL_LINK

This Central Connecticut State University resource provides helpful hints for conducting a focus group.

References Communication and PR: Made to Measure _EXTERNAL_LINK

This article from Strategic Communication Management outlines an approach to measuring the effectiveness of public relations activities. The concepts may be useful in assessing the effectiveness of communications activities.

References Public Relations: Measuring ROI _EXTERNAL_LINK

This document offers insights about how to measure return on investment (ROI) associated with public relations activities. Though focused on healthcare, the concepts may be useful for assessing any public relations activity.

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