KnowledgeBases > The Positive Learning Climates KnowledgeBase > Element 5 > Activity 1 > Task 3: Determine Communication Modes
The method used to communicate a message impacts how it is received by its intended audience. Communication takes on many forms such as conversations, written notices, handbooks, websites, and interactions with news media. When communicating with national-origin language minority parents about school-related matters, schools must do so in a language the parents understand.
This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.
Alternate format: PDF
This link is to the Education Northwest document, The Power of Public Relations in Schools, outlining the basic components of a school public relations program.



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