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KnowledgeBases > The Program Evaluation KnowledgeBase > Element 3 > Activity 1 > Task 1: Identify Target Audiences

Guideline: A communications message should be targeted to the needs of its audience. The evaluation team will interact with a range of audiences with different information needs. It must be cognizant of those needs when designing their message. The primary target audiences to plan for include funders, project staff and administrators, project participants or customers, community leaders, collaborating agencies, and others with a direct, or even indirect, interest in program effectiveness.
Checklists Checklist of Possible Stakeholders

A broad range of stakeholders should be involved in the improvement process. This checklist may help the improvement team identify stakeholders in its community.

Tools Communications Plan Worksheet

This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.

Alternate format: PDF

Practical Tips Target Your Audience _EXTERNAL_LINK

This link to the Green Media Toolshed website offers practical tips for focusing communication efforts on target audiences.

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Next: Task 2: Match Message Content with Audience


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