MC3 : The Program Evaluation KnowledgeBase : Element 3 : Activity 1 : Task 2: Match Message Content with Audience

The Program Evaluation KnowledgeBase : Element 3 : Activity 1 : Task 2: Match Message Content with Audience

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Guests: 9
Members: None

1
· 2010 Content Literacy Continuum Literacy Leadership Symposium
· Career and Technical Asessment Collaborative of the Council of Chief State School Officers

2
· 2010 Content Literacy Continuum Literacy Leadership Symposium

3
· 2010 Content Literacy Continuum Literacy Leadership Symposium
· Parents Advancing Readiness for Educational Success Training of Trainers

4
· Parents Advancing Readiness for Educational Success Training of Trainers
· Missouri RtI Statewide Scale Up Conference Call (4)

5
· Parents Advancing Readiness for Educational Success Training of Trainers

17
· Cape Girardeau RtI Institute

18
· Cape Girardeau RtI Institute
· MC3 Regional Reading Community of Practice Carnegie Reports Study Group (3)
· Arkansas Alternative Learning Environments Disaggregated Student Data Review

24
· ELL Coaches' Academy in Carthage, Missouri

25
· ELL Coaches' Academy in Carthage, Missouri

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· ELL Coaches' Academy in Carthage, Missouri

Guideline: Developing the message content is an essential element of every communication strategy. The evaluation team needs to be cognizant of the message they deliver to their target audiences. The resources provided assist them with developing their message.

Different Formats for Different Audiences

This document lists a number of different types of reports and suggests appropriate audiences for each report.

Communications Plan Worksheet

This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.

Alternate format: PDF

Communications Planning _EXTERNAL_LINK

This W.K. Kellogg Foundation toolkit provides eight basic steps for creating a communications plan.

Guidelines for Effective Public Engagement

This Education Leadership Toolkit document offers five guidelines for effective public engagement. The Education Leadership Toolkit was a project of the National School Boards Foundation under a grant from the National Science Foundation.

Now Hear This: Clear, Simple, Concise Messages _EXTERNAL_LINK

This document contains a chapter from a larger brochure advising nonprofit organizations how to implement a communications campaign. This publication from Fenton Communications was funded by a grant from the Packard Foundation.

Now Hear This: Match Strategy and Tactics to Your Target Audience _EXTERNAL_LINK

Presenting to Difficult Audiences

Not everyone may be receptive to the message being conveyed. This document provides five recommendations for presenting difficult messages to audiences.

Soften the Blow of Bad News _EXTERNAL_LINK

This resource from EffectiveMeetings.com offers some simple suggestions to help ease the pain of delivering of bad news such as explaining a school's improvement status.

Tip Sheet - Crafting Effective Messages _EXTERNAL_LINK

This Biodiversity Project document offers ten tips for crafting effective messages for communications plans.

Writing to Linguistically Diverse Audiences

Writing effectively for an audience with a wide variety of backgrounds is difficult. This page provides several resources to help writers craft their message to reach the widest possible audience.

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Next: Task 3: Determine Communication Modes Previous: Task 1: Identify Target Audiences