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KnowledgeBases > The Program Evaluation KnowledgeBase > Element 3 > Activity 1 > Task 2: Match Message Content with Audience

Guideline: Developing the message content is an essential element of every communication strategy. The evaluation team needs to be cognizant of the message they deliver to their target audiences. The resources provided assist them with developing their message.
Checklists Different Formats for Different Audiences

This document lists a number of different types of reports and suggests appropriate audiences for each report.

Tools Communications Plan Worksheet

This U.S. Department of Transportation worksheet from the "It All Adds Up to Cleaner Air" website identifies specific primary and secondary audiences for a communications plan. It may be a useful example for educators.

Alternate format: PDF

Guidelines Guidelines for Effective Public Engagement

This Education Leadership Toolkit document offers five guidelines for effective public engagement. The Education Leadership Toolkit was a project of the National School Boards Foundation under a grant from the National Science Foundation.

Practical Tips Presenting to Difficult Audiences

Not everyone may be receptive to the message being conveyed. This document provides five recommendations for presenting difficult messages to audiences.

Practical Tips Soften the Blow of Bad News _EXTERNAL_LINK
This resource from EffectiveMeetings.com offers some simple suggestions to help ease the pain of delivering of bad news such as explaining a school's improvement status.
Practical Tips Tip Sheet - Crafting Effective Messages _EXTERNAL_LINK

This Biodiversity Project document offers ten tips for crafting effective messages for communications plans.

References Writing to Linguistically Diverse Audiences

Writing effectively for an audience with a wide variety of backgrounds is difficult. This page provides several resources to help writers craft their message to reach the widest possible audience.

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Next: Task 3: Determine Communication Modes Previous: Task 1: Identify Target Audiences


The contents of this website were developed under a cooperative agreement from the U.S. Department of Education. The information presented on this website is intended for general reference purposes only, and information/linked content is not necessarily endorsed by the Mid-Continent Comprehensive Center or the U.S. Department of Education.