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Communication Modes

A school's clientele is more than just the parents today. It includes instructional and non instructional school staff, parents, students, along with community and business leaders and the news media. Interacting with these groups will involve an array of communication methods. How you communicate is just as important as the message you are trying to convey. Having a structured approach to communications enables school leaders to be proactive in dealing with critical issues and addressing problems. The task at hand is to utilize specific methods that meet the needs of each clientele group.

For additional information click on The Power of Public Relations in Schools developed by the Northwest Regional Educational Laboratory.

Media

  • Press releases
  • E mail
  • Paid advertisements
  • Web site
  • Radio
  • Creative use of traditional parent communications

Little Things

  • Personal notes
  • Parent reflection
  • Telephone response line

Open Doors

  • Open houses
  • PTO
  • Special events
  • Community events
  • Invite local lawmakers

Promoting Excellence

  • Academic booster clubs
  • Student achievement
  • Staff achievement

Outreach

  • Newsletter from the Principal
  • Home visits
  • Congratulatory messages to new parents

Facilities

  • First impressions
  • The school building
  • The school grounds
  • The library, restrooms & classrooms

Networking

  • Religious leaders
  • Business leaders
  • Coalitions
  • Key communicators
  • Community groups utilizing the buildings

Source:

Northwest Regional Educational Laboratory

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