Login with Facebook Register | Lost Password
Skip to Content
  • National African American History Month:

    February is National African American History Month! To view websites on African American history, click here.

  • KnowledgeBases:

    MC3's KnowledgeBases are topical collections of information and resources on specific subject areas. To see available KnowledgeBases, click here.

  • Common Core State Standards: MC3 has weblinks on Common Core State Standards, including information on assessment, equity issues, funding, implementation, special populations, and state resources. Check it out here.

KnowledgeBases > Communications Plan Worksheet

Primary Target Audience(s): (Who is affected? Whose behavior are you trying to influence?) List in priority order.

  1. _______________________________________________________
  2. _______________________________________________________
  3. _______________________________________________________

Specific Target Segments: (List any sub-segments by behavior and other variables, such as race, ethnicity, gender, age, income, geography, and language)

  1. _______________________________________________________
  2. _______________________________________________________
  3. _______________________________________________________

Secondary Target Audience(s): (List those who influence the primary audience(s) or help implement the program)

  1. _______________________________________________________
  2. _______________________________________________________
  3. _______________________________________________________

Communications Goals: (Specify measurable desired outcomes)

  1. _______________________________________________________
  2. _______________________________________________________
  3. _______________________________________________________

Communications Objectives: (Intermediate steps to achieve goals, such as changes in knowledge, attitudes, and skills; quantify when possible)

  1. _______________________________________________________
  2. _______________________________________________________
  3. _______________________________________________________

Communications Channels to Reach Each Target Audience: (For each audience, identify your object and the relevant channels)

Audience #1

Channels: ___________________________________________________ Objective: __________________________________________________

Audience #2

Channels: ___________________________________________________ Objective: __________________________________________________

Source:

U.S. Department of Transportation How Do I Develop the Road Map? retrieved from the web January 27, 2003.

 

Print Print this page

Comments

Post Your Comment

Warning! Javascript must be enabled for this function to work properly.

 


The contents of this website were developed under a cooperative agreement from the U.S. Department of Education. The information presented on this website is intended for general reference purposes only, and information/linked content is not necessarily endorsed by the Mid-Continent Comprehensive Center or the U.S. Department of Education.