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KnowledgeBases > Guidelines for Effective Public Engagement

The following guidelines for effective public engagement were extracted from the National School Boards Foundation's Education Leadership Toolkit.

  • Make communications a priority, factor it into your work from the very start. (Companies like Proctor and Gamble spend up to 35% of their annual budgets on this kind of work, car companies about 30%, and service companies about 15%.)
  • Get the substance right. Walk the talk.
  • Make it real, concrete and visible. Personalize the improvements. Publicize student work that embodies the changes.
  • Stress benefits. Understand where your audience is coming from and appeal to it.
  • Talk about your work in terms that your audience can relate to.

Source:

Education Leadership Toolkit, a project from the National School Boards Foundation under a grant from the National Science Foundation

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