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Possible Project-Level Evaluation Activities

PhaseActivities
Pre-Project
  • Assess needs and assets of target population/community.
  • Specify goals and objectives of planned services/activities.
  • Describe how planned services/activities will lead to goals.
  • Identify what community resources will be needed and how they can be obtained.
  • Determine the match between project plans and community priorities.
  • Develop an overall evaluation strategy.
Start-up
  • Determine underlying program assumptions.
  • Develop a system for obtaining and presenting information to stakeholders.
  • Assess feasibility of procedures given actual staff and funds.
  • Assess the data that can be gathered from routine project activities.
  • Develop a data-collection system, if doing so will answer desired questions.
  • Collect baseline data on key outcome and implementation areas.
Implementation and Project Modification
  • Assess organizational processes or environmental factors which are inhibiting or promoting project success.
  • Describe project and assess reasons for changes from original implementation plan.
  • Analyze feedback from staff and participants about successes/failures and use this information to modify the project.
  • Provide information on short-term outcomes for stakeholders/decision makers.
  • Use short-term outcome data to improve the project.
  • Describe how you expect short-term outcomes to affect long-term outcomes.
  • Continue to collect data on short- and long-term outcomes.
  • Assess assumptions about how and why program works; modify as needed.
Maintenance and Sustainability
  • Share findings with community and with other projects.
  • Inform alternative funding sources about accomplishments.
  • Continue to use evaluation to improve the project and to monitor outcomes.
  • Continue to share information with multiple stakeholders.
  • Assess long-term impact and implementation lessons, and describe how and why program works.
Replication and Policy
  • Assess project fit with other communities.
  • Determine critical elements of the project which are necessary for success.
  • Highlight specific contextual factors which inhibited or facilitated project success.
  • As appropriate, develop strategies for sharing information with policymakers to make relevant policy changes.

Source:

W. K. Kellogg Foundation Evaluation Handbook. W.K. Kellogg Foundation. Battle Creek, MI. 1998.

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